Toyotathon Makes TV History With First :100 Second Commercial

Nov 29, 2017

PLANO, Texas (November 29, 2017) – Toyotathon is back for its 38^th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a family’s multigenerational story. “R+S” premiered Tuesday night, November 28, on NBC during “The Voice” in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot comes at a time when most networks are reducing commercial time.

Source: Toyota USA
Toyotathon Makes TV History With First :100 Second Commercial

Tags: toyota
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